1、 Digital transformation: a necessary path for foreign trade enterprises
In recent years, new technologies such as cross-border e-commerce, digital supply chain, and AI intelligent customer service have been increasingly widely applied in the field of foreign trade. Data shows that the total import and export volume of cross-border e-commerce in China will reach 2.38 trillion yuan in 2023, a year-on-year increase of 15.6%. Among them, B2B mode accounts for more than 70%, becoming the main force of cross-border e-commerce.
For traditional foreign trade enterprises, digital transformation is no longer a "multiple-choice question", but a "survival question". Specifically reflected in three aspects:
Digitalization of customer development: Through overseas social media, cross-border e-commerce platforms, and AI customer acquisition tools, accurately target customers and reduce customer acquisition costs.
Digitalization of supply chain management: realizing online control of the entire process of orders, logistics, warehousing, and customs declaration, improving operational efficiency, and shortening delivery cycles.
Digitalization of Services: Providing convenient and efficient service experiences for overseas customers through multilingual intelligent customer service, online exhibitions, remote factory inspections, and other methods.
